February | 2010 | May's Fashion & Beauty Blog

Guide to Listing on DMOZBy Rob Fenn (c) 2010 What is DMOZ? Dmoz is a human edited directory that has been running since 1998. It was created as a cooperative environment that would allow volunteer editors to keep up with the internet explosion. Way back, Yahoo used to be a directory – not a search engine – and Dmoz was an (eventually bigger) alternative to this. The only difference of course is that we are now well into the Google era of information at your fingertips. Dmoz on the other hand, is pretty much where it started.Dmoz’s full title is the Open Directory Project. Dmoz is an acronym for Directory Mozilla. The acronym reflects loose association with ex-owner’s Netscape’s Mozilla project, an Open Source browser initiative. Originally called ‘Gnuhoo’ by founder Rich Skrenta, it was renamed the Open Directory Project in October 1998 when it was bought by Netscape. It was then acquired by AOL shortly thereafter, and Dmoz was one of the assets included in the acquisition.Unlike a search engine, for websites to be lísted in the Dmoz directory, they have to be submitted first. They are then reviewed by individuals (known as Editors) who are assigned to various categories within the Dmoz directory.Is a DMOZ Link Worth It?It’s fair to say that Dmoz isn’t what it used to be. You may notice whenever you search for something online these days that a Wikipedia entry is often on the first page. This used to be the case for Dmoz, meaning it was a good referrer of traffic to websites. The key words there are that it ‘used to be’. Dmoz’s category pages do not rank well at all anymore, so traffic referral is next to nothing.It’s not all bad though, Google has its own directory which is in fact just a re-branded version of Dmoz. This shows us that it is still recognized as an authoritative website and that is demonstrated by the high Page Rank of some of its pages. In fact many websites use Dmoz’s data which means if you get in Dmoz, you may inherit far more backlinks than you expected.One of the reasons why it is still considered authoritative is that you can’t pay to get in as with many other directories. Providing a reciprocal link isn’t an option either, so the theory is that Dmoz is more or less incorruptible. The fact is though, with many thousands of websites being submitted every week, there are simply too many for the Editors to handle. This means websites aren’t reviewed often and so Dmoz’s content is out of date, especially compared to modern search engines.So, perhaps Dmoz is not the be-all-and-end-all it once was, but lets not get too negative. It takes minutes to submit, so there is no harm in trying!How to Submit to DMOZBefore you submit your website, make sure you give it a thorough health check. Have you checked it for broken links, bad spelling and missing graphics? These are all things your website can be rejected for so don’t shoot yourself in the foot!In order to submit, you must visit the category you wish to submit to and click on ‘Suggest Url.’ It’s important to follow the guidelines, if you miss one element you will be rejected. For the full steps to submitting, visit: http://www.dmoz.org/add.htmlEnsure you don’t spam your submission with keywords or be ‘creative’ with the title. You may get away with this in other directories, but not with Dmoz. If you’re reading this article, you should already be aware of the basics of Search Engine Optimization, so the description you give Dmoz should be related to your website as well as the keywords for which you want to rank.For help in writing the best entry, the easiest thing to do is to simply take a look at entries already within the category you are aiming for. If they’re in, they’ve obviously done something right! This is also a good time to ensure the category is the right one for your website. Take a look at the websites within the category and make sure they are similar to yours. If not, it’s best to find a more suitable category.How Long Does It Take to be Accepted?Dmoz is well known as an authoritative directory website. Needless to say then, it is very popular and thousands of websites have been submitted. Despite having a large number of editors, the fact that each entry is reviewed by humans means the process is longer and the backlog builds up. Considering Dmoz has been running since 1999, that backlog has grown year on year. With this in mind, waiting a year for entry is not unreasonable.After submitting your website to Dmoz it is worthwhile looking at your web analytics program and searching for the telltale sign of your website being reviewed. The address to check in your logs for is ‘editors.dmoz.org‘.Is There Any Way of Speeding the Process Up?Not really. The biggest mistake to make is to get impatient and presume you’ve been forgotten about, and then re-submitting. You could easily be rejected for this. Likewise, even though deep links and multiple categories are not banned from Dmoz, it’s probably best to avoid the potential downfall of doing this.However, there is one way to get into Dmoz quickly (relatively speaking). Naturally, people are drawn by the high Page Rank of a main category. Thing is, these are the sort of categories that take literally years to get into. It can be as little as a few weeks to get into a lesser Page Ranked sub-category. It’s very simple, fewer people submit their website so the backlog of submissions is much shorter.As an example of this, our last submitted reviewed website by Dmoz was first submitted 4 months beforehand.I Think DMOZ Rejected My Website, Why?In many instances, websites aren’t really rejected, they’re just taking a while to be reviewed. Some of the busier categories will mean you have to wait months before having your website reviewed. This is why it is important that when submitting to Dmoz, you take care in writing the best entry for getting in, not the best entry for your search engine optimization campaign!Another common occurrence is that your website may be in a different category to what you actually submitted to. It’s not uncommon to see a website moved to a more local category, if you have a .co.uk. domain for example. Make sure you use the Dmoz search tool before presuming you didn’t get in.If you are sure you have been rejected and it isn’t down to a) a bad description or b) your website being littered with broken links, then you can contact the editor of the category. Simply visit the category you submitted to and scroll to the bottom to the editors’ names. Sometimes you will see a ‘volunteer to be an editor’ link, in which case you need to go up a level to see the editor for the parent category instead.When you click on an editor’s name, you will have an option to email them. You can also see their activity on Dmoz under their ‘Bookmarks.’ This will help you find the best editor to contact (if there is more than one). It goes without saying when contacting them, be polite and professional!There are myths and exaggerated stories about ‘corrupt’ editors who only accept websites after receiving a fee, but a minority of editors may be managing categories that are related to their professional background. Unfortunately, that may mean some direct competitors of theirs might get rejected, no matter what the rules are.About The AuthorRob Fenn is an SEO specialist, working within the Webtacular department of the website design firm Sixth Sense ESP, which focuses on Internet Marketing for SMEs. Outside of SEO, Rob is also a Google AdWords Qualified Professional.

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Seven Deadly Video Marketing Sins

February 19, 2010 | Author admin

Seven Deadly Video Marketing SinsBy Jerry Bader (c) 2010 So you want to develop a Web video campaign to put on your website and add to YouTube and all the other Web video directories. Maybe you even want to create a new video micro site to promote that hot new product or service you’re about to launch. You want it done right, professional, slick, and you want it to be effective. Well of course you do. You know you need to hire a firm that has the creative staff capable of not just shooting video but professionals who can write, direct, edit, and add all the post production elements you need, including signature music, sound design and on screen text. But are there other things you need to be aware of in order to maximize the return on your investment? You bet there are. There are lots of production companies that just want to crank out the work at the lowest cost without providing any marketing guidance as to what works and what doesn’t. Perhaps these firms don’t know the difference or perhaps they just don’t care. The company you hire should be willing to provide some advice as to the best way to present your message so that it delivers the best return on your investment. Too many Web videos are technically proficient but lack any marketing impact. The last thing you want is a bland, boring, lifeless presentation that goes in one ear and out the other.When you’re ready to add video to your marketing and sales tool kit make sure you avoid the following seven deadly video development sins.Doing It Wrong – 7 Web Video Mistakes To Avoid1. The need to get it all in.MMeverybody wants his or her money’s worth. There is absolutely nothing wrong with that as a general principle, but getting your money’s worth means more than hiring the cheapest bidder or cramming every possible product, service, benefit and feature into a single video.You’re better off creating a series of shorter videos each about two to three minutes in length, and each focusing on a particular aspect or sales point. Ten minutes is generally the maximum you can hold someone’s attention, but it will be more effective if you break that ten-minute presentation into a series of shorter segments. By creating a presentation that flows from one focused video to the next, you lead your audience logically through a voyage of discovery that is far more interesting and memorable than a single over-stuffed information-onslaught that overwhelms the audience. Each video becomes an chance to re-enforce your marketing image and embed your brand personality by consistent use of color, style, format, and message.2. The desire to appeal to everybody.Whatever you sell, not everybody is going to purchase it. No matter how good your offering is there are people that you aren’t ever going to convince. We believe a properly implemented video presentation is the most effective method of delivering a marketing message, but no matter what the evidence, there are some people who just won’t buy into the idea. If you try to appeal to everybody you will end-up appealing to no one and you will waste a lot of time, money and effort in the process. Trying to appeal to everybody merely dilutes your message.By concentrating on the most appropriate market segments allows you to fine-tune your message. And if you create a series of videos each highlighting a different aspect of your offering as described earlier, people will be able to pick and choose what they are interested in and what they want to watch. In this way your audience won’t get bored or frustrated by listening to things they may already know, or are just not interested in hearing. 3. The fear of commitment.Marketing is all about creating an identifiable, unique identity, a personality that people will recognize and remember: a brand. It’s what will set you apart from your rivals and give you a competitive edge; if done right, it’s the one thing your competitors can try to copy but won’t ever be able to duplicate.Success requires a commitment to your brand image and to the marketing strategy from which it flows. Strategy is the big idea that guides everything related to your business, and it should not be confused with tactics. Tactics are the ways you implement strategy. If you confuse strategy and tactics, you will find yourself running in circles not accomplishing anything.If you commit to and successfully target one market segment, you not only establish and enhance your brand image but you also create a ‘drag effect.’ For example, the success of Apple’s iTunes and iPods dragged their computer sales along with it. Once people became Apple customers for one product they were more likely to purchase another; and even though iPod advertising was originally aimed at a youth-oriented market, it’s success dragged both younger and older consumers along for the sales ride. 4. The need to accommodate everybody’s agenda.As companies grow they hire new people, and wherever there are groups of people there are opposing opinions, and opinions can very easily turn into agendas. Your sales people want lower prices, your accountant wants higher prices, and your advertising people want something new; everybody has an agenda and they all conflict with each other. The result is compromise. And compromise kills brand personality and corporate identity.Even big companies with deep pockets and access to any and every expert in the world are susceptible to agenda creep. Take the fast food giant McDonald’s for example. Their television advertising is all over the place. They use different themes, different approaches, and even different music in almost every commercial, each aimed at a different market with a different product offering. The only thing that seems to be consistent is the logo and signature jingle that is slapped on to the end of each spot. As individual commercials they my stand up, obviously they have high production qualities but as a marketing message strategy they become mere advertising noise rather than building on each other to form a coherent approach and brand message. What they seem to want to say is that McDonald’s is for everybody no matter what age or food preference, and that kind of approach only leads to a muddled message. McDonald’s may get away with it in the short term because they are McDonald’s and have a long history of effective advertising. Whether McDonald’s simultaneous multiple campaign approach is the result of a desire to accommodate different agendas, or just designed to appeal to everybody doesn’t matter, the result is the same – muddled messaging.5. The lack of vision.And speaking of corporate identity, do you have one? Do you have a vision, a point-of-view, an attitude; a perspective on how you can best serve your clients. The idea of a corporate vision is something that is easy to ignore, after all, how much is a corporate vision worth? It’s not like you can go on eBay or Amazon and download one for a few bucks.I recall seeing a documentary on a very successful clothing manufacturer. The founder of the company was reviewing the company’s latest line of running shoes. He looked at the shoes, looked at the product manager, and said, “Where’s the logo?” to which the product manager answered, “We can add it anywhere.” The company CEO in no uncertain terms told the executive that that wasn’t good enough. The logo represented the company and the company represented a particular lifestyle. The shoe being presented was just another shoe and that was not acceptable. The shoe needed to fit the ideal for which the company stood. The CEO had a vision and everything the company did had to conform to that vision. Developing and presenting a unified corporate vision is how you create a brand and how you build a business.About The AuthorJerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit www.mrpwebmedia.com, www.136words.com, and www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246 begin_of_the_skype_highlighting (905) 764-1246 end_of_the_skype_highlighting .

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Ten Top Tips for Video Marketing Your Online Business

February 19, 2010 | Author admin

Ten Top Tips for Video Marketing Your Online BusinessBy Jay Allyson (c) 2010 Nearly all internet marketing professionals use video as one of the core methods for marketing their business. These ten tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clícks. First of all, get set up.When you’re starting out, it’s ok to just use your webcam. It will give you the chance to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can purchase an inexpensive digital video recorder, like say the Flip and a tripod.Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.#1: Keep Your Videos ShortWhether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep to just 5 or 6 minutes.If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series (see tip 10).#2: Post Videos on Your Sales PagesMYou can use video on your sales page to introduce the main benefits of your product or business opportuníty. How about placing a video on your sales page or sign up pages.This helps to orientate visitors and to highlight the main points of your regular, written sales letter. #3: Choose Your Keywords CarefullyThis is really an important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content.Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and be sure to include your keywords in headings and tags and description boxes.Doing this research and tracking clíck thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.#4: Have a Clear Purpose & StructureYour keywords will help make sure you target your video on the right purpose before you start. Does your video answer the questions your visitors have in their heads when they’re searching for solutions. Make things crystal clear.Stay on topic and give added value – unique value if possible – and your videos will convert much better for you. Write down a structure – a set of headings – for what you’re going to cover. Have a script if necessary.You can mention any links that you have to another video specifically on that related topic. #5: Look at the CameraThe aim here is to connect with your audience, both in the topic you choose and the content as well as in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.With regards to presentation, stick your líst of headings right next to the camera so you stay looking in the camera at all times, rather than looking away at a screen or down at your notes.An authentic and honest video is far more valuable than a glossy TV like broadcast. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportuníty to reach out to people in a different way than using text copy.#6: Create a Clear Call to ActionYou should create one very clear service and call to action. It’s very important that people know exactly what to do as a result of watching your video.What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.Alternatively, you can put your video up next to a sign up box – linked to your emaíl marketing – and clearly ask them to opt ín, more than once. Provide an incentive, such as a free report or further video coaching resources.#7: Encourage Comments on Your VideoOne of the best things about video is that it’s a very personal, social medium. The more people that are talking about your video and passing it on, the more buzz you’ll create.Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole líst of tips that have been created by your niche community, prompted by your initial video post. About The AuthorJay Allyson escaped the job rat race. She is Mum to two wonderful children and has run a business from home since 2004. She is an Internet marketing coach and wealth consultant, teaching people to make significant revenue in 12 months, part-time or full-time. Find out more at: http://www.JayAllyson.com and http://GetRichLifestyle.com

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Discount Medical Equipment

February 19, 2010 | Author admin

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Vinyl Replacement Windows Austin

February 17, 2010 | Author admin

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